Cirrus Evolves Brand to Drive Next Era of Personal Aviation
FEBRUARY 21, 2024
Today Cirrus unveiled its newly evolved brand identity to reflect its unending quest for innovation. Cirrus created the Personal Aviation™ category of the general aviation industry with its best-selling aircraft – the SR Series and Vision Jet® – which make aviation more approachable, accessible and personal. As the category leader, Cirrus continues to combine its passion for innovation with its expanding customer ecosystem, bringing Everything in Reach™. The updated brand identity signifies Cirrus’ continued commitment to growing the aviation industry by reimagining its future and evolving the brand into the next era of Personal Aviation.
“Since 1984, Cirrus’ legacy of innovating, transforming and defining the ‘Personal Aviation’ category has changed the way people experience aviation,” said Todd Simmons, President of Customer Experience of Cirrus. “Today, Cirrus has grown to represent more than just the best-selling aircraft in the market. Now, in addition to its state-of-the-art aircraft, Cirrus provides a comprehensive ownership experience for world-class flight training, product services and support, aircraft management, upgrades and accessories, sales, finance, insurance and more. We are excited to usher in the next era of Personal Aviation together.”
In 2024, Personal Aviation addresses both the pilot and non-pilot. Cirrus is growing the Personal Aviation category by creating a complete path for people to join the community whether they are exploring flight training, a seasoned pilot, or want to own and operate a Cirrus aircraft with a professional pilot.
“Cirrus continues its legacy of delivering innovative products and services that make aircraft ownership easy and synonymous with premium car ownership,” said Zean Nielsen, Chief Executive Officer of Cirrus. “The new brand identity honors Cirrus’ history while positioning itself for the future where the company will leverage its intelligent aircraft and connected digital ecosystem.”
Cirrus Reveals New Brand Identity, Pioneering Personal Aviation Expansion
Cirrus, the pioneer of the Personal Aviation™ category in general aviation industry with best-sellers SR Series and Vision Jet®, has launched its new brand identity. This reflects Cirrus’ unwavering dedication towards innovation and growth, synergizing with their expanding consumer ecosystem under the motto, Everything in Reach™. Personal Aviation now covers both pilots and non-pilots, as Cirrus attempts to widen this section by assisting individuals on their flight training journey or owning a Cirrus aircraft. This rebranding pays homage to Cirrus’ historic contribution, focusing on integrating smart aircraft and digital ecosystem for future growth.
